Often referred to as 'two-horse race' about the competition between Apple and Samsung, the ';duopoly' has rewritten the rules of competition in smartphone industry. Apple Inc. (AAPL) is one of the most widely recognized and popular companies the world over. As a result, Hewlett packard is a strong Macbook competitor and competitor for all Apple laptops. Aside from the interesting story of how the name Hewlett Packard came to be, the company also has an exciting success story. The company started off as a provider of computer devices and computer hardware back in 1976. 4 in the global smartphone rankings after being leapfrogged by Chinese upstart Xiaomi. Samsung smartphones have revolutionized and impelled imitators in the mobile computing industry. Competition between Dell and Apple began when the former launched a rival product Dell DJ that although brought in significant revenue, it still didn’t match the standards and success of Apples iPod. Huawei moved its way into a clear number two spot as the only smartphone vendor at the top of the market that saw volumes grow during 1Q19. Hewlett packard also has a wide consultancy presence across the globe and is not concentrated on the US (something which Apple is known for). Comparing the results to its competitors, Apple Inc reported Total Revenue increase in the 3 quarter 2020 by 1.03 % year on year. Xiaomi is a Chinese company that develops, manufactures and supplies smartphones and consumer electronics. There are those targeted for high-end users just as much as there are consumer friendly units which are way cheaper. Nonetheless, the company retains its fair share of competitors. With all of the competition, the consumer benefits from expanded innovation and lowered prices. Most of these players keep launching new models with small technology changes such as battery power, camera configuration and/processor. Lenovo Group is a Chinese company that provides consumer PCs, mobile phones, and consumer electronics as well as software systems. The company’s strong belief in innovation has seen it grow its brand from a humble motherboard manufacturing company to now a global player in the IT market. Smartphone enthusiast will agree with us that Xiaomi mobile devices are a great deal to buy considering their affordable pricing and excellent built quality. The company also avails accessories for all its computer products. It develops … Every product of Apple launched is a revolution. You can follow me on Facebook. Feel free to comment below. December 17, 2017 By Hitesh Bhasin Tagged With: Brand competition. Microsoft Corporation has made significant contributions to the IT industry. Besides, Huawei is the only brand that could compete with Apple in terms of brand image in the high-end space in China after Samsung’s failure.” Samsung’s share … Sony Corporation is one of the leading electronics companies in the world today. Samsung, a South Korean company producing both personal computers and smartphones, is a major competitor, particularly for the iPhone. As of late 2013, phones running Android, the mobile operating system designed by Google, were leading the smartphone OS arena at nearly 80 percent versus Apple's 17 percent [source: Fox News ]. Sony is also a competitor to Apple’s iphone though it nowhere near the level of Samsung in competition with Apple. Through its rich history and notable success, Sony has set its own standards for electronic devices, instead of imitating other brands. Click here to read the about global smartphone market in Q3 2019. Also, brand Samsung has a significant share of the Smartphone market. Asus has several models which fall close and hence it is considered as one of the Apple Competitors. Sony personal computers are incredibly popular in many markets around the world. The chosen market for this market analysis example is the smartphone industry. While value-driven Apple's market share (in terms of handsets shipped to the distributors) is lesser, the margins are industry-highest. A man leaves an Apple store in Beijing, Thursday, Jan. 3, 2019. Apple has slipped to No. Samsung has beat out Apple in global smartphone sales with a worldwide market share of 27 percent. Lenovo Group is another computer manufacturer that competes with Apple. • List of AAPL Competitors The later in particular made several headlines with its very sleek designs and innovative technology. Some of the recent developments in the market are: Toshiba is one the widely recognized brands that provide a wide range of electronics. I love writing about the latest in marketing & advertising. Its video game consoles, i.e., Sony PlayStation have given brand Sony a notable dominance over the video game market. Samsung’s Galaxy series and Note series are both premium series which are the major reason for dents in Iphone sales. The bargaining power of suppliers is a relatively weak force in the … Microsoft is also quite famous in other markets like in entertainment products. Seven months ago, on the verge of Samsung’s Galaxy S9 reveal at Mobile World Congress, the Korean electronics giant still trailed Apple’s lead in the U.S. smartphone market (among adults, ages 18 and … Lenovo is one of the Apple Competitors for all its products – Smartphones, Laptops and Tablets. The iPhone maker, who had recently … This due to the affordable price range, good quality as well available for accessories and spare parts for Toshiba laptops. For many years now, Sony has put in a lot of effort, resources and time to provide its clientele with nothing but the best of products and services. There are many additional competitors which seek to target a small portion of Apple's services or products. Here is a list of the top 11 Apple competitors; Dell is majorly known as a manufacturer of desk-based and mobile PCs. Sales of its computer products have helped to launch Sony into the top ranks of electronics companies, and the company now offers an array of electronics from personal consumer products to video game consoles. Among these devices, laptops have mainly made brand Toshiba quite popular in the market. Dell Technologies (DVMT) is a manufacturer of both desktop and mobile computing devices and one of Apple's primary competitors. Apple Corp. manufactures and markets a variety of computers and consumer electronics products, including smartphones, tablets and music players. The quality of these products is excellent, and their prices are affordable to all. The offers that appear in this table are from partnerships from which Investopedia receives compensation. The original iPhone was released in 2007, and after the financial market maelstrom of 2008, Apple and its competitors have been selling their devices into … The smartphones market is a rather competitive market dominated by established players such as Samsung, Huawei, Apple, Xiaomi, among others. Even Apples own Mac computers run on Microsoft operating systems. With a few years have passed on, these two companies even compete fiercely with Dell’s XPS line taking Apple head-on in the PC market. While we can’t give clear statics to show how well Dell is doing right now, speculation indicates that the company through significant acquisitions and partnerships has seen it double its sales and revenue in the recent years. This will encourage users to upgrade in countries where 5G network services are available. Although it lacks in Marketing and Brand equity. Apple is undoubtedly one of the few brands that have enjoyed consistent success. With Apple’s highly-anticipated iPhone event scheduled for today, we decided to revisit our earlier February 2018 analysis of the smartphone market, based on device manufacturer. Apple products have been synonymous with innovation, sleek design and approachable user interfaces for millions of users and for multiple decades. Given that Apple operates in the desktop and laptop computer, smartphone and entertainment technology spaces, it faces competition from an ever-growing array of peers and from a number of different sides. Can you suggest any further Apple competitors? Microsoft and Apple have made huge stride through their years. Today 90% of computers both mobile and desk-based utilize Microsoft software. It develops and manufactures computer hardware and software products as well as smartphones. Although the company enjoyed tremendous success, it was until it acquired IBM Corporation that Lenovo gained popularity as the world leading PCs vendor. A killer application, or "killer app" is a software program, feature, or user-interface perceived as innovative enough to influence trends and sales. We will further discuss the purpose of this market analysis in the next section. Apart from Samsung, Apple's largest challenger in the smartphone market, other competitors include Motorola and other phone companies that produce Android or Windows compatible smartphones. Post-split, HP Inc., has made tremendous strides as it continues to provide users with quality and affordable products and is. The phones run on Android operating systems. As global sales of smartphones stall, the two companies with the largest slice of the market are losing ground to competition from China. Today, Acer has branched out its operations as it now develops, manufactures and supplies, not only computer and its hardware, but it also provides smartphones and entertainment media gadgets to its clientele. Today, Lenovo employees over 27,000 employees and has reported an estimated revenue of $45 billion in the financial year of 2017. Apple is also the market leader in the UK with 49.2% market share, and its two nearest competitors are Samsung, and Huawei with 29.12%, 9.46% market share respectively. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. First of all, Google own the smartphone operating system Android, which indirectly competes with Apple phones through being licenced to companies like Samsung. As a combined entity, HP struggled through various business hurdles to achieve success as a leading consumer PCs vendor. Apple: The leader in profits. Further, because the technology field is always changing and growing, there are frequently new companies entering the fray as well. Apple (AAPL) earned a net profit of $59 billion in 2018, making it the … Macbook Air is one of the most loved Apple laptops because of small size and weight and battery capacity. Apple’s market strategy focuses on the higher end smartphone industry, while Samsung … What You Should Know About Original Equipment Manufacturers (OEMs), Semiconductors: Understanding the Objects That Power Our Digital Lives. Sony is a global leader in the market of personal computers which go by the moniker Sony VAIO. You must know that the founder of Microsoft Bill gates put in every effort to ensure that his company achieves its intended goals, mission and visions. Samsung today is one of the largest and most profitable companies in Asia and the world in general. Aside from the success, Apple has gained from its line of Mac computers; their smartphones are also doing well in the global market. Apple’s other three big competitors in the country are LG, Motorola, and Google with 6.4%, 3.58% and 2.5% market share respectively. Bargaining Power of Suppliers. Acers partnership with Ferrari and entry into the smartphone market have seen the brand evolve from juts single market company into a diverse brand providing a wide range of computer products, hardware, software as well as mobile technologies. Apple, which usually launches new iPhones every year in the third quarter, was forced to push this year’s release to October owing to coronavirus-related supply chain disruptions. Apple Inc., established in 1977, is the largest technology company by revenue and one of the most valuable companies, both in terms of market capitalization and brand value, in the world. In the same quarter, Samsung led with 17.3% of the market, with Huawei third with 14.8%. In particular, betw een 2007 and 2012, the number of competitors in the smartphone industry has incre ased by 50%, with an average share of new companies ov er total number of competitors of 19%. Unfortunately, it had to split up to form HP enterprise and HP Inc. with the later taking on the mantle of manufacturing and supplying computers, printers and offering IT solutions to users. Some of them have a strong presence in Laptops whereas others have a strong presence in Smartphones. The company which was founded in 1976 by Steve Jobs alongside his friends Steve Wozniak and Ronald Wayne started off humbly but grew slowly as the three became more innovative and business smart. Different options for the Xiaomi phones are available for various customer segments, and their prices vary accordingly. Natural Unemployment Definition – Components, Factors and Reduction Methods, Top 25 Search Questions on Google in 2020, Top 10 Instagram Accounts with the most followers in 2020. The smartphone industry is dominated by the likes of Blackberry, Apple, Samsung, Lenovo, and Microsoft. A semiconductor is a class of electrical component found in many consumer and industrial products. ASUS group, headquartered in Taipei, Taiwan since 1989, provides customers with PC components and peripherals, notebooks, tablets, servers, and smartphones. Google is a major Apple competitor in multiple fronts, including cloud storage, with the Google Drive competing against Apple's iCloud service. Samsung has maintained a loyal following of users who report great satisfaction with Samsung’s PCs. All-in-one PCs (AIO PCs) are desktop computers that integrate into one product all of the components of a computer except for the keyboard and mouse. As in the computer space, though, Apple has not completely dominated the market. Apple reaps all the rewards from iPhone sales. It is unbelievable to say that this company has achieved so much success over the years registering approximately 90 billion USD by 2017. One of HP's strengths is its broad, global presence, making it a particularly strong Apple competitor outside the U.S. Another major Apple competitor is Sony Corp. (SNE). The Above were all Apple Competitors in the market. Industry trackers on Thursday released estimates that show the iPhone maker close to matching or surpassing its Korean rival in shipments during the pivotal holiday quarter Lenovo has an excellent range of laptops and has an in depth product portfolio. Their devices range from personal computers, television sets, and other consumer electronics. Korean smartphone maker Samsung is beating Apple in global smartphone sales, as Chinese makers like Xiaomi, Oppo and Huawei are closing in. Asus is a lower end competitor to Apple and one of the reasons Apple needs to keep an Eye on Asus is because of its small netbooks. Pixel was specifically launched to challen the market dominance of the Apple Iphone and to bring a premium phone with an Android OS. Smartphones have become a part of everyday life for many, and their relevance is only growing as prices drop and access to new technology spreads. Their devices are well assembled and feature great configuration and design. Among the most significant Apple products is the iPhone. The history of Acer is quite impressive, from the changing of the brand name from Multitech to Acer to being a globally recognized computer manufacturer and supplier in the world. Brand loyalty is the main reason for this success together with exceptional revenue growth which spiraled from 8 billion US dollars in 2004 to 234 billion by the end of 2015. The smartphone market has become commoditized to the extent where rival firms are pushing the prices down and creating price wars. Still, Apple clung to second place among smartphone makers with 15.8% of market share. GAFAM stands for the stocks of Google, Apple, Facebook, Amazon, and Microsoft. In the first three quarters of the year, Apple and Chinese smartphone maker Xiaomi grabbed 12.8 per cent and 11.5 per cent market share, respectively. Samsung grew 7.1% YoY, capturing over one-fifth of the global smartphone market share. These include the Xbox and Xbox 360 streams that bring in a significant amount of revenue to this multinational corporation. An original equipment manufacturer (OEM) provides the components in another company's product, working closely with the seller of the finished product. Google products are quite popular among computer and smartphone users and the company today has decided to venture into the smartphones market. As in the computer space, though, Apple has not completely dominated the market. Samsung personal computers are a top favorite among consumers. HP Inc. (HPQ) has a history dating back to 1939 as part of the original Hewlett-Packard Co. Samsung and Huawei crush Apple's smartphone global market share It wasn't long ago that it looked like Apple would overtake Samsung to grab the biggest chunk of … The Taiwanese company ASUSTeK Computer Inc. – better known under the brand name Asus – has a long history of creating affordable PC components, peripherals and, more recently, tablets and smartphones. Many of Apple's primary competitors are primarily manufacturers of computers. Samsung does not have an equivalent high brand equity for its laptop segment but due to the residual branding of Smartphone, there is greater awareness and adoption of Samsung Laptops. Dell has participated in numerous acquisitions and other partnerships in recent years, though it does not offer smartphones. This Chinese company has come up with sleek design and in the hearts of its Chinese markets as well as the global market. Market share of Apple iPhone smartphone sales worldwide 2007-2020 Upgrading from same smartphone manufacturer India 2019, by brand Smartphone market share in … Top 21 Samsung Competitors - Competitor analysis of Samsung Today with over 300, 000 employees worldwide, HP Inc. competes with top brands like Apple, Acer, and Dell. Technical innovations, minimalistic designs, and creative marketing, Apple Inc. has branded itself as a game changer in the smartphone, laptop, and entertainment technology industry. Its Acer aspire series and travel mate series of computers has given Acer a domineering position in the computer market. Industrial organization is a field of economics dealing with the strategic behavior of firms, regulatory policy, antitrust policy and market competition. Nonetheless, Sony does not only dominate the video game industry, but it is also a leading developer, manufacturer, and supplier of top of the line consumer electronics. 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